Radu Florescu is currently CEO of Centrade│Cheil, for the South East Europe, the regional communications center for Cheil Worldwide, coordinating 11 markets in the Adriatic and Balkan countries.
For more than 25 years, Radu Florescu has worked with top multinational companies to be found in Fortune 500, working in emerging countries, including within EU funded programs.
A graduate in Marketing and Finance at Boston College, Radu Florescu began his Merrill Lynch commodity trading career at NYMEX, focusing his activity on WTI, fuel oil and gasoline. In 1989, he co-founded Centrade USA and brought pioneering communication services to the Romanian market through the launch of Saatchi & Saatchi, the establishment of Cable Direct and the foundation of Zenith Media.
Among the positions he held there are to be mentioned: Founding member of IAA Romania, co-founder of the Union of Advertising Agencies of Romania (UAPR), member of the EACA European Council representing Romania and Eastern Europe in Brussels (2012-2015, 2017 up to present), member of the Council and vice-president of the American Chamber of Commerce in Romania (2013-2015 and 2016 up to present), member of the TAROM Board of Directors (March 2015-June 2017), coordinator and member of Coalition Coordination Group for Romania’s Development – the “umbrella” type leading association representing the business community and trade sections of the embassies in Bucharest.
Radu Florescu is also active in the field of social responsibility, having a long history of contribution brought to the local community. Currently, Radu is a member of the AIESEC Romania Board, member of the JA (Junior Achievement) Council, member of the OvidiuRo Council, member of the Supervisory Board of the Principesa Margareta Foundation, president of the MBA ASEBUSS Program Board, member of Top Business School in Romania and member of the Hospice Casa Sperantei Board. He was also a member of the United Way Romania Council for 12 years and president of the Council.
Radu Florescu helds the position of member of the Electrica Board of Directors since February 2019.